Steven Tyler appears in a new commercial for Burger King, promoting the fast food chain's new Crispy Chicken Strips. In the 30-second spot, Tyler works the drive-through window, gets touchy with a couple of female employees, slides across a counter on his butt and refuses a manager's orders to wear a hairnet.
Burger King's Senior Vice President of North America Marketing, Alex Macedo, told AdAge, "The big challenge is how do you really grab people's attention? . . .
We chose (Tyler as one of the) celebrities to get people's attention faster and to show the diversity that we have with our brand."